Web Designer

Visual Website Design

• Support the Edgewood College website with updated and optimized content, multi-media, and visual user-interface improvements.
• Create web and interface sketches, workflows, and wireframes to support the design of the website.
• Partner with internal clients to understand their design requests to streamline process with accuracy and on-time delivery.
• Support third-party partners/vendors with strategic initiatives.
• Design pages with content that is current, relevant, and enhances user engagement resulting in increased engagement.
• Collaborate with the marketing team and internal stakeholders to develop webpages that are reflective of brand, governance, and aimed at the target audience.
• Serve as resource for questions, training, and support for stakeholders to insure accurate and current information is found on the website.
• Collaborate with the Marketing Content Writer to produce new content and repurpose existing content that utilizes website best practices.
• Apply search engine optimization (SEO) knowledge to optimize web content, improve search with backlinks and other strategies to improve rank.
• Design visual imagery that is aligned with the Edgewood College brand.

Project Management

• Contribute to web project planning, strategy, governance, and ongoing maintenance/updates.
• Participate in planning sessions for key marketing programs and provide ideas on creative strategy, design, and production.
• Keep internal and external stakeholders informed of the status of current and upcoming projects.
• Create and maintain an annual master calendar for major updates, content review/refresh, and analytics.

Assessment and Improvement

• Conduct user research using formal and informal methods, interpret user needs, gather requirements by consulting stakeholders, analyze analytics, and plan for ongoing improvements.
• Align content strategy initiatives with user experience.
• Partner with marketing team on content, requirements, taxonomies, and metadata.
• Collaborate with College departments to ascertain the completeness, accuracy, relevance, data, and information on the EC website for audit and accreditation reviews.
• Test and improve the design of the website.
• Partner with Information Technology on web-related security issues.

• Minimum Associate’s degree, Bachelor’s degree in Web Design preferred or comparable field of study, or equivalent work experience.
• Portfolio that demonstrates advanced website design proficiency.
• Experience in project management and assessment.
• Minimum of three years of experience in web design. 

• Analytical and problem-solving skills, including the ability to discover and address root issues behind requests.
• Ability to excel in a deadline-driven, multiple-project environment.
• Excellent project management skills, organizational skills, and oral and written communication skills.
• Effective interpersonal skills, maturity, positive attitude, and the ability to develop productive relationships with clients, peers, students, consultants, and vendors.

Specialized Technology Skills:

• Proficiency in MAC system and knowledge of PC system
• Front-end development in WordPress.
• Knowledge of HTML, CSS, JavaScript, and other CMS programs (Slate, Jenzabar)
• Knowledge and understanding of user-experience, web design best practices, knowledge of both front- and back-end development.
• Solid understanding of web design.