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Assistant for Athletics Marketing and Communication

Description of Job

The Assistant for Athletics Marketing and Communications is responsible for aiding in the development, coordination, and implementation of communication plans and communications functions in support of Intercollegiate Athletics at Edgewood College. The Assistant for Athletics Marketing and Communication serves as the secondary media contact for the Intercollegiate Athletics Department, as well as the primary media contact for several of the Eagles sports teams (to be assigned). The Assistant for Athletics Marketing and Communication will also take a lead on the department’s video projects.   


Athletic Department Marketing  

  •   Publicize the Athletic Department to constituents (i.e. media, parents, recruits, alumni, etc.); 

  •   Develop and produce printed collateral  

  •   Promote teams and students for awards while coordinating the statistical aspect of award applications  

  •   Coordinate all aspects of webcasts and audiocasts of selected athletic events 

  •   Promote media coverage of the athletic program through press releases, feature stories, video content and relationships with media outlets 

  •  Create and develop new and engaging video content for the website and social media platforms. Research new video trends and apply those to Eagle Athletics. 

  •  Assist in the design and development of recruiting videos for all 20 varsity athletics teams.  These videos will highlight team culture, player development and facility use. 

  •  Assist in planning and execution of live video-casts for all 20 varsity athletics teams’ practices.  Each team will have at least 3 broadcasts. 

Intern Supervision  

  •   Supervise and evaluate any student interns 

  •   Provide training, management and evaluation for video/photography assistant, sub-contracted event workers and work-study students  

  •  Assist in training of students and volunteer staff needed for the larger volume of contests to be played in the spring. 

Website & Social Media Platform Supervision  

  •  Assist in maintaining the athletics website and ensure content is current and dynamic 

  •  Identify, collect, create and develop content for all social media channels and web site 

  •  Ensure population of athletics social media channels with current and dynamic content 

  •  Develop and assist with innovative, modern and professional Athletics Department events videocasts and audiocasts. 

  • Develop and maintain community relationships that could allow our content to extend to their social media and broadcast platforms. 

Statistical Management  

  •   Maintain accurate statistics required by the NCAA, Northern Athletics Collegiate Conference (NACC) and other athletic organizations 

  •   Submit required reports using required and current programs 

  •   Maintain archives of accurate historical records 


  •   Attend all Athletic Department staff meetings 

  •   Actively maintain a strong relationship and open communication with the Office of Marketing and Strategic Communications 

  •   Ensure consistency in Athletics Department and general College marketing efforts and language 

  •   Participate in NACC and NCAA meetings as appropriate  

  •   Maintain membership in CoSIDA and attend annual convention 

  •   Participate in Athletic Department’s annual Golf Outing 

  •   Serve on the Eagles Athletics Hall of Fame Committee 

  •   Other duties as assigned 

Job Qualifications

Necessary Education or Work Experience

  • B.A. in related field, previous experience in Communications, sports information or related field.  

  • Two-plus years of experience in Communications or related field 

Required Knowledge and Skills

  • Excellent organizational skills 

  • Strong leadership skills and ability to lead coordination across department lines. 

  • Exceptional interpersonal skills; the Director represents the College to internal and external audiences on an ongoing basis. The ability to do so independently, and with positive energy, is required.  

  • Competence with sports rules and sports statistics 

  • The ability to write clearly, engagingly, and persuasively under deadline 

Required Technical Skills

  • Demonstrated working knowledge and aptitude with NCAA recommended statistical software 

  • Demonstrated competence with photo editing and social media editing software 

  • Demonstrated competence with web site design and editing 

  • Demonstrated competence with video, post production of video, and web streaming technology. 

  • Competence with audio production and audio web streaming technology 

Other Qualifications

Edgewood College, a Catholic college sponsored by the Dominican Sisters of Sinsinawa, is an Equal Opportunity Employer, committed to academic excellence through diversity in its faculty, staff, and students. Candidates must demonstrate multicultural competence - the awareness, knowledge, and skills needed to work with others who are culturally different from self in meaningful, relevant, and productive ways. Applicants from traditionally underrepresented populations including women and racial and ethnic minorities are especially encouraged to apply. The selected candidate must actively support the mission of the College by working with faculty, staff and students to share in our core values - truth, compassion, justice, partnership, and community.

To apply:  Send a cover letter, resume, and references to: 

Edgewood College 

Human Resources –AAMC 

1000 Edgewood College Drive 

Madison, WI 53711 

E-mail: humanresources@edgewood.edu 

Equal Opportunity Employer