Master of Arts in Business Communication and LeadershipHenry Predolin School

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The quality of your communication has a direct correlation to the quality of your life. The goal of this program is to improve your communication, your career, and ultimately your life.

Business Communication involves the effective and appropriate exchange of information in a formal setting. In this program, you will strengthen the skills, strategies, and behaviors used to convey messages, ideas, and information in a clear, concise manner from face-to-face settings to digital campaigns. You will also develop skills to inspire and motivate individuals and teams to achieve desired outcomes.

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Locations
Madison, WI

Formats
Hybrid

Learning Outcomes:

Demonstrate advanced written and verbal communication skills to convey ideas, concepts, and information in a business context.
Apply interpersonal communication skills to build and maintain professional relationships within diverse business environments.
Develop the ability to communicate across cultures and diverse work settings.
Develop proficiency in crafting professional business documents and delivering impactful presentations for various stakeholders.
Apply digital media platforms and technologies for effective business communication, including social media, multimedia presentations, and virtual collaboration tools.
Develop leadership skills through effective communication techniques, including persuasive communication, negotiation, and conflict resolution.

Concentrations

Executive Influence Concentration

The Executive Influence Concentration will help guide students towards careers which include executive level management, marketing, public relations and other similar roles. The concentration focuses on the ability to communicate internal and external messaging through the use of informed decision-making.

Global Executive Leadership Concentration

The Global Executive Leadership Concentration will help guide students towards careers which include executive level management, human resource and other similar roles. The concentration focuses on the ability to guide culture and people within organizational management.

Public Relations and Media Campaigns Concentration

The Public Relations and Media Campaign Concentration will help guide students towards careers which include executive level marketing, policy influencing, public relations, and other similar roles. The concentration focuses on the ability to communicate external messaging through the use of strategy and digital literacy.

Social Media Marketing Concentration

The Social Media Marketing Concentration will help guide students towards careers which include social media marketing manager, public relations manager and other associated roles. The concentration focuses on the ability to communicate external messaging through the use of social media platforms as well as exploration into the strategies involved in the creation of successful digital campaigns.